Search Engine Advertising & SEO Tools to Help Small Businesses

As a small business, it’s advantageous to make the most of systems and technology that’s out there to save you time, money, stress and maybe even a migraine. The idea behind this blog is to expose all of my findings within the SEO & SEM marketing fields. I’m always actively searching for new software, programs and shortcuts to increase productivity, efficiency and results. Most likely you will have already struck a few of my recommendations in your musings around the web. But hopefully, I can surprise you with a new idea or programme for you to try out.  

What to put to the test ↓

Yoost ~ Simplifying SEO for any Wordpress site. - Free - Upgrade for additional features  

Sniply - Generate more conversions. This app allows you to add Call to Action buttons on all of your content creating more opportunities for you to direct traffic to your website, event page or wherever is valuable for you - Free trial -

Adparlor mockups ~ This tool allows you to preview ads before you start promoting. It shows you how it would display across platforms. With features like the text grid tool showing you if you comply with Facebook’s 20% text. Show you can maximise reach with your next Facebook advert rather than being penalised. - Free -

Search engine advertising and SEO marketing tools for NZ businesses

Spyfu ~ See into your competitors Pay Per Click campaigns to discover what works well so you can get the most out of your campaigns - Paid, 30 trial period -

Wistia ~ Video software for your website. Wistia lets you host videos on their platform (like youtube) but Wistia lets you customise it however you please by changing the design, toolbar or how the video plays. When you’re ready to integrate the video into your website or share just grab the embed link and paste it where you'd like. Basic version with limited storage - FREE -

Payperclick ROI calculator ~ Quick and easily guage whether you pay per click advertising if working for you. Especially relevant for online stores. - Free -

Adroll ~ If you wanting a software that’ll sync together your digital advertising to increase performance between platforms this is a good place to start. With over 35,000 advertisers Adroll is a well known leader in the remarketing space. - Free Demo -

Thanks for reading and I hope at least one of these tools will come in handy for your business!

If you’d like to hear about more tools I send out a monthly newsletter where I dive deeper in digital marketing tools for small business. Sign up in the website footer or follow this link here.

If you want help marketing your NZ business on the internet be sure to get in touch and let me know what works for you in the comments!